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Week 5 Topic 10 Assignment 2

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Q Week 5. Direct, Online & Social Media Marketing Chapter 17 Chapter Preview: In this chapter, we examine direct marketing, and its fastest growing form: online, social media and mobile marketing. Takeaways: Define direct marketing and discuss their benefits to customers and companies. Discuss how companies use social media and mobile marketing to engage consumers and create brand community. Read in the Textbook: Chapter 17. Direct, Online & Social Media Marketing. Assignment: One (1) page: Mobile marketing can be confusing for a small business owner. What are some advantages, disadvantages and examples of how small businesses are using mobile marketing? Assignment: One (1) page: How do you feel about mobile devices tracking users as they navigate the store aisles? Assignments Due: Tuesday, 3/28 @11:59pm. Assignments will not be accepted after due date.

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Mobile device tracking, also known as location tracking or geofencing, is the practice of using a user's smartphone or other mobile devices to track their location as they move through physical spaces such as store aisles (Küpper, et al.). This technology can be used by retailers to gather data on customer behavior and preferences and to provide personalized offers and recommendations. While mobile device tracking can offer some benefits for both retailers and consumers, there are also potential risks and concerns to consider.